In one year you will not distinguish AI videos from reality

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In today’s email:

• In one year you will not distinguish AI videos from reality

OPENAI has created SORA, the new tool to create video with text, it is crazy

Dear friend,

Hello, my friend. Today is a different day. I was preparing an analysis for another financial tool that uses artificial intelligence to transform the future when I saw a new message from OpenAI's Sam Altman. He was promoting the new tool from OpenAI. Yes, it’s called SORA. So what is it?

Well, imagine this: you can describe what you want to see, and it will transform text into video. And I’m like, what? So fast, because I’ve seen other tools such as PIKA labs and RUNWAYML and other companies that have tried that in the past, but just by looking at the quality of the videos, I’m extremely surprised. Wow, when I’m writing this, I’m just getting into the tube, and such an amazing group of people I’m seeing at this time of the night. Well, finally, they’re going out, so the key thing is that now you can launch anything with OpenAI. You describe what you want, and then you have a complete 30-second video. I’m a big fan of Hollywood and the movies. For example, one of the Netflix shows that I’m enjoying myself is Killing Eve, and also Schitt's Creek. Just by looking at the quality of the videos, I can tell you that the future with hyper-personalized content is going to change a lot, and maybe it's time to reactivate my subscription to OpenAI's platform. So thank you very much, Sam Altman, and to all the team for making this possible.

It's incredible what you can do with the new functionality at OpenAI. Just check out this video of an old lady in Tuscany, Italy, making pasta—it's incredible! Now, imagine people and companies creating hyper-personalized experiences for advertising and enjoyment. I’m wondering what Google will think about all of this because, as you may have seen, the updates from Google aren't very good, even though they have good promotional materials for the new tool that replaces BARD. So, it’s a game-changer, and I’m just looking for the opportunity to test it.

So, the usage of this technology will transform the concept of reality. Because, in the end, the evolution in terms of quality and storytelling will be so high in the next three years that it will be difficult to distinguish what is AI-generated from reality. Videos will be personalized, stories will be personalized, and in real life, content generation created by humans for humans will be more relevant. But it will be very difficult to distinguish, even though some people are proposing cryptographic signatures. Because, in the end, if someone sends you a video through WhatsApp and you believe it is true, well, if a news organization a couple of hours later tells you it isn’t, you already believe it, and then reality has changed. So, prepare, because the world will be a totally different place in the next year.

To check it out, I’m just putting you the link. I’m sharing some of the videos that I created by artificial intelligence just by describing, and I ask every one of you: what do you think this technology will do in a year's time? Things are moving extremely fast.

I'd love to hear your feedback on today's newsletter! Is there a specific type of content you'd like to see more of in the future? Since I'll be releasing a new edition each week, I welcome any suggestions or requests you may have. Looking forward to hearing your thoughts!

The Menu Magic is written by Francisco Cordoba Otalora, an AI entrepreneur living in London.

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